Privacy Policy

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Google Analytics

In addition to Microsoft Clarity, we use Google Analytics to help us understand how visitors engage with our website. Google Analytics uses cookies and other tracking technologies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website and services.

User-Provided Data Collection with Google Analytics

To enhance our understanding of user interactions and improve conversion tracking accuracy, we may also utilize Google Analytics' user-provided data collection feature.

• What data: With your explicit consent, we may collect certain personal information you provide to us (such as your email address or phone number).

• How it's handled: Before this information is sent to Google Analytics, it is hashed on our servers. Hashing is a process that turns your information into a short, coded string to protect your privacy.

• Why we collect it: This hashed data is matched against Google's signed-in data, allowing for more accurate user counts, improved measurement of conversions across different sessions or devices, the creation of more relevant audience segments for analysis, and, if Ads Personalization is enabled, potentially more tailored advertising experiences.

• Consent: We will only collect and send this user-provided data to Google Analytics if you have given us your explicit consent to do so via contact form.

The information generated by Google Analytics, including any hashed user-provided data you consent to share, will be transmitted to and stored by Google on servers in various locations.

Google's Use of Data and Your Choices

Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. If you have linked Google advertising accounts and enabled Ads Personalization within Google Analytics, this data may also be used to personalize ads shown to you via Google's services.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You can learn more about how Google collects and processes data here: https://policies.google.com/technologies/partner-sites

You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout/

You can manage your advertising personalization settings within your Google Account.